Welcome back to a new article. This literature review focuses on Gameplay Interactive, another iGaming software provider.
Gameplay Interactive is an Asian-focused online casino software developer and provider. Specializing in some of the most engaging online gaming products such as their live dealer casinos, online slots, arcade games, lottery, and P2P games, they provide the typical Asian gamer with the most comprehensive and the best gaming experience money can buy in the iGaming industry.
Since their establishment in 2013, they have been a major player in the Asian iGaming markets. Their main goal as stated is to push the boundaries of game development and live casino software to fully emulate gaming experience of real world land-based casinos in Macau and Vegas through virtual environments, a virtual world and lushly created game designs.
Cutting Edge Technologies
Part of Gameplay Interactive’s core business is their GamingSoft Global iGaming White Label solution where a new online casino can set up a brand new online casino, sportsbook, or gambling website with ease. Their white label solution is a full service package that streamlines the streamlines the entire online casino development process and technical aspects of starting an online casino to launching the casino to a few short weeks.
One of its strengths is their diverse library of gaming products where a unified API brings together the best partners, software providers & games all in one, simplifying the decision making process.
Older established iGaming operators will also find GamingSoft Connect, their flagship all-in-one unified API solution, the operator can add all the best online gambling products in the region into one simple portfolio.
HTML 5 is integrated into every casino game from Gameplay Interactive for easier interface with mobile and desktop integration. It is even usable on a casino app.
Gaming Products in Gameplay Interactive
To gain advantage over other iGaming developers, the company works toward building the latest innovations in casino video games to stay ahead of the game industry.
Gameplay Interactive has quite the array of online gambling products, ranging from online slot games, live dealer games, lotteries and arcade games, all of which are both desktop and mobile integrated. Their full suite of games and products support multiple languages and currencies to provide their licensee’s players with the utmost convenience.
Their gaming products have proven to be especially popular with Asian game players, and as such, Gameplay Interactive mainly supplies their digital games content and solutions to Asian operators and has a number of Asian facing partners. Starting from May 2015, Gameplay Interactive had partnered with a major Asian provider, SBTech, to launch a sports betting product that would focus on the Asian region. The company’s gaming system is licensed to a number of operators who rely on it for their plentiful game types. Their wide diversification and wide range of iGaming content is one reason why many licensees have opted to use Gameplay Interactive’s services and platforms.
As of now, there are online casinos in Asia, Europe, Australia, and Canada who use over 30 different products, including online slots, live dealer games, sportsbooks from Gameplay Interactive.
Gameplay Interactive Casino Games That You Must Know
Live Dealer Games
Live dealer games are one of Gameplay Interactive’s biggest strengths. By any metric, their live dealer games are some of the best in the market, and any serious game player will recognize that Gameplay Interactive has top of the line offerings that mimic real life table games a player would find in a land-based casino. Table games is a popular choice for players, in part because the game requires some strategy, problem solving skills and critical thinking to best another opponent at the game, instead of simple luck and RNG.
Through the magic of technology, Gameplay Interactive uses top of the line video equipment and spared no expenses to turn their studio into a high class casino. Their dealers and croupiers are selected based on looks, enhancements, pleasant social skills and experience in running the game.
Some of Gameplay Interactive’s most popular choices include the following games.
1. Live Blackjack
Like many others, the company’s live blackjack is held infront of a live camera studio against a casino backdrop where a dealer streams the game live. The game features six decks of cards and about 0.46% house edge, which is fairly reasonable amount for players.
2. Live Roulette
Roulette is a fast-paced, entertaining game with a bunch of different variants and betting alternatives. Live roulette is a simple game to play – simply place a bet or wager on where you think the ball will land on the roulette wheel. The game is a simple one, though Gameplay Interactive has several different variants and options that a player can choose from, such as Turbo Roulette, Roulette Cinematic, and more.
3. Live Baccarat
Variants offered by Gameplay Interactive include Turbo Baccarat, Lucky Baccarat, Baccarat Cinematic, Baccarat Squeeze, and Squeeze Baccarat. The rules of the game are similar, though the variants that are produced by the provider are slightly different. For example, Turbo Baccarat blitzes through a round, giving players only 10 seconds to place their bets before the round begins.
Online Slot Games
At present time, Gameplay Interactive has developed over 50 online slots and more are produced every year. Their online slots come in many different game genres, features, and game mechanics to wow their licensee’s players, as online slot players are apt to choose their titles based on how attractive the game looks. Online slots are akin to playing video games, if one can’t predict the results of their spin every time they spin the reels.
Most titles in their library are Asian inspired, as their licensee’s players have greater preference for it over other themes in their library. Some of their biggest titles include Bikini Beach, Candylicious, Casino Royale, Dimsumlicious, Flora’s Secret, Fortune Cat, Golden Egg, Golf Tour, Kings of Highway and more.
Sports betting
In terms of its sports products, there are two variations available to operators. The software features a range of odds across 90 various types of sports with a slightly different format.
Lotteries
Lottery games are also possible in Gameplay Interactive. They have two versions of Keno and iLotto, a popular lottery game complete with instant wins and a daily cash rebate up for grabs.
Conclusion
Gameplay Interactive’s standing in the iGaming community is well warranted through their well made game library and platforms for their new would-be casinos to adopt. Their focus on the Asian market has made them a textbook case study on why focusing on the human behavior of a single area would yield better results.
