Playtech is the world’s largest online gaming software supplier, specialising in online casino, poker, bingo, sports betting, live gaming, casual and fixed odds games.
Since 1999, they have built an igaming powerhouse that has cornered the market in the casino gaming industry, allowing them to grow to become the world’s largest online gaming software supplier that is also traded on the London Stock Exchange Main Market.
A Short History of Playtech
Established over two decades ago, Playtech first started out by Israeli entrepreneur Teddy Sagi in Tartu, Estonia, with partners from the casino, software engineering and multimedia industries. They are currently headquartered in Gibraltar, with branch offices in the United Kingdom, Hong Kong, the Philippines, Romania and Latvia.
Since the launch of their first product in 2001, in 2001, Playtech has grown to become the world’s leading and largest international designer, developer and licensor of web and mobile application software to the digital gaming industry. As such, they are committed to offering their partners their “best-of-breed” gaming products and services across all available platforms.
They are known for several different cutting edge technologies that have made them one of the world’s best trusted igaming provider.
To start, Playtech is the pioneer of an omni-channel gambling technology that works through its integrated platform technology, Playtech ONE. Playtech ONE delivers data driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.
The power of their Playtech ONE Omni-channel solutions allows casino players to enjoy a seamless experience anywhere, at any time and on any device through a single account and wallet. Using industry-leading content, a powerful IMS platform, business intelligence technology and fully automated marketing tools, Playtech provided licensees with everything they need to deliver the ultimate casino experience.
In addition, they are known for their cross-platform management system that runs via a unified information management system called the IMS that provides operators with the tools to maximise cross-selling opportunities, player loyalty and yield. This turnkey operational service pack encompasses a comprehensive range of market-leading tools and services, and is designed to optimise the performance of any gaming operation.
Over the years, Playtech has created some of the most extensive casino game portfolio with over 700 different casino game titles, including branded casino slot games such as DC Entertainment, Robocop, Matrix and Gladiator.
They have taken an innovative approach to game creation, focusing on becoming the best-of-breed in gaming, products and services through never before seen designs, unique concepts, themes, mechanics, sound and graphics that are all tailored to fit together seamlessly.
Their vision is to remove the technology barrier for their customers, all while keeping them and their needs at the forefront of innovation.
Standing Apart from the Rest
Playtech’s philosophy to offer all product across as many distribution channels has paid off. They boast of the track record of adding five to ten new licensees every year, mostly for their unique Omni-channel offering and the quality of their software and technology.
This is due to their heavy investment in expanding their offerings in new technologies, avenues to market and products, such as their Playtech Live, virtual racing and casual gaming.
In addition, they’ve gained insight on how to deliver the best technology they possibly can by listening, communicating and collaborating with their long-standing partners. The feedback is invaluable in crafting newer and better offerings for their clients.
The depth and breadth of Playtech’s offering means that they are able to partner with their licensees to deliver some of the most successful and innovative online businesses in the world. Moreover, their large list of Playtech branded products, platforms and content had enabled their partners to leverage their industry-leading technology to both grow their igaming business and differentiate themselves in a rapidly changing and increasingly competitive environment.
More than that, they have also shown themselves to know talent when they see them. For now, they have acquired several different software providers, Quickspin, AshGaming and eyecon being some of their most famous acquisitions.
Casino Games They Specialise in
Online Slot Games
Online slots represent some of their biggest game offerings. Currently, they have over 700 innovative in-house and premium branded titles, including DC Entertainment tie-ins such as Justice League, Superman and The Dark Knight, film-themed favourites including The Matrix, Gladiator and Robocop, and original content such as Age of the Gods and Jackpot Giant.
However, their own Age of Gods Series have taken the online slot world by storm. The Age of Gods series have certainly proved popular over the years, creating a whole slew of different spin offs. Centring around the Greek Pantheon, each online slot game focuses on a different deity and their powers though the slots’ features. The slots’ deceptively simple 5 reel 20 line game keeps things simple, with enough added twists to create something new with each new iteration.
The series’ enduring popularity has also created a spinoff roulette game where players would be able to bet on the Almighty Zeus in hopes of winning a huge payout.
Live Casino Games
Playtech hold’s the world’s largest next generation live facility; an enhanced platform powered by the latest data-driven technology, a new dynamic user interface – all this and more combines to provide their licensees’ players with the ultimate personalised gaming experience.
In 2017, Playtech opened the world’s largest next generation Live Casino in Riga, Latvia. Built on top of the city’s fortified 16th century walls in the heart of Riga Old Town, the 8,500 square metre capacity studio is the largest live casino facility in the world.
The facility uses state-of-the-art cameras to broadcast in premium HD quality, using only the fastest streaming and highest up-time in the industry. They have dedicated tables with native-speaking dealers for UK, Italy, Spain and Romania, with new tables opened as demand in newly regulating markets increases.
Their core focus is to deliver an unbeatable service for their live table licensees and players. To do so, they work closely with their licensees to create the exact live casino experience they want. They are able to create and cater to almost any requirement, with bespoke, dedicated environments for their licensees in addition to their 24/7 dedicated support services, bespoke branding options and in-depth dealer training.
Some of the world’s biggest and most successful brands, including bet365, Sky, LadbrokesCoral, and Paddy Power have taken advantage of their facilities and have created their own live gaming experiences with their help.
Sportsbetting
Playtech’s market-leading turn-key wagering solutions for the current sportsbetting industry covers all sectors and distribution channels, from retail to mobile and online products.
Playtech Sports delivers a fully integrated, best-in-class sports betting technology solution, where together with a tailored, managed service proposition will suit any and all bespoke customer requirements. Their product delivers live scores, match data and match visualisations in order to drive high margin in-play betting activity. Their games are user-focused, data-driven design ensures their licensees’ sportsbook is tailored to their audience perfectly.
Their sportsbetting division brings together highly experienced and specialised betting technology and trading teams, with more than 600 employees based in offices in Vienna, Bremen, London, Malmo, Nicosia and Sofia.
Conclusion
Playtech has come up top of the class for their fantastic array of games, products and platforms. This is why they are known for their games worldwide.
